Today’s quick note involves a March 4 post at emarketer.com titled “Internet Users in Germany Hope for a Balance of Safety and Privacy.” This post offers a short but revealing glimpse at German attitudes toward data privacy and security.
The post tells us that Germans don’t think much of service providers’ ability to keep their data safe. In fact, only 10% of Germans feel U.S. service providers can keep their personal information secure, and only 22% of them trust European service providers. Ironically, 83% believe retailers will keep their personal data secure!
Not surprisingly these trust statistics also reveal something about how Germans relate privacy, security and risk: “Those who feel that using the internet means accepting a certain level of surveillance and limited data security has grown by 12 percentage points over that same period, from 56% to 68%.” And nearly 40% of those surveyed…
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