Simply Measured Now Tracks Tumblr, Helping Brands Understand Yahoo’s New Social Playground


Today social data analytics service Simply Measured announced that it has added Tumblr to the roster of services that it tracks. Simply Measured also tracks Twitter, Facebook, Vine, LinkedIn, and other social services. From that data it generates reports on conversations, brands, and other social performance. If you like specific data in large quantity, what Simply Measured can generate is almost pornographic.

Back to Tumblr. The partnership is via Gnip, which has access to the Tumblr ‘fire hose’ of information. However, and perhaps importantly Tumblr has designated Simply Measured a partner, meaning that the service isn’t merely absorbing data via Gnip sans blessing from that information’s source.

The Tumblr analytics service that Simply Measured will provide its customers includes information on post engagement, the growth in an account’s following, and the “longevity of reblogs.” I honestly don’t know what that last bit means, but I assume that if you, ahem,

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