Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases

TechCrunch

Pinterest, which has long since served as a place where users collect items they want to buy as well as a leading referral source for e-commerce websites, is today taking another step toward encouraging users to not just aspire, but actually purchase the items they save with the debut of price alerts. The company explains that it’s now iterating on its previously released “pin price” feature, which allowed users to see the current price of product pins on the site.

With the introduction of price alerts, Pinterest now actually monitors those pin prices for changes, too.

To use price alerting, you simply save a product pin to one of your boards, and if the price ever drops, you’re alerted via an email notification. A company representative explains to us that Pinterest will try to aggregate those notifications into as few emails as possible, in order to not overload users’…

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